My vote goes to safety with comfort not to far behind! I def. think pricing has something to do with quality thought. An Arai or Suomy (street lid) in my opinion are made a lot better than lets say an HJC or AGV. My MX helmet is a HJC and I love it but my street helmet is a Spec 1 R and I dont think I could use any others after owning it. It is so comfortable and meets all US and British safety.